Yasmos Electro
A 40-year appliance brand, rebuilt for the web
The full WooCommerce store for yasmoselectro.ma, my father's home-appliance company in Morocco. A custom Woodmart child theme with a deep mega-menu, Elementor layouts and a complete Rank Math SEO setup across brands, categories and products.
A family business, brought online
Yasmos Electro is my father's company, a home-appliance and electronics retailer in Morocco with more than 40 years behind it. The goal was to take that reputation and build it a real online store: something that looks trustworthy, is easy to navigate across a wide catalog, and actually ranks on Google.
I built the whole thing on WordPress and WooCommerce: the theme, the SEO, and the tooling that fills the catalog.
A custom store, not a template drop
The store runs on the Woodmart theme with a dedicated child theme and Elementor for the page layouts, so nothing is a stock demo. The centerpiece is a deep mega-menu: a 256-link navigation tree that maps the full catalog by appliance type and by brand, alongside a sticky header, AJAX-powered shop, category accordions and a mobile menu tuned for one-handed browsing.
The storefront: category mega-menu, promotional hero and a browsable category grid.
The part that actually brings customers
This is where most of the work went. On top of the store I set up a full technical SEO layer:
A deep, shoppable mega-menu
A navigation tree of 256+ links organized by appliance category and by brand, so a shopper can reach any of 46 categories or 13 brands in one hover.
Custom Woodmart child theme
Built on Woodmart with a dedicated child theme and Elementor layouts: sticky header, AJAX shop, category accordions and a tuned mobile experience.
SEO done properly
Rank Math across the whole store: localized titles and meta, focus keywords, brand/category/product sitemaps, schema.org and a robots.txt tuned for WooCommerce.
French, built for Morocco
Every page targets the Moroccan market in French, with local business schema and Google-Morocco-oriented copy.
It runs on Rank Math, with localized SEO titles and meta descriptions, per-page focus keywords, a clean internal-linking structure, schema.org structured data (local business, product, sitelinks search), and separate XML sitemaps for products, categories and brands. The robots.txt is tuned for WooCommerce so crawlers spend their budget on real pages, not cart and checkout URLs.
Filling the catalog without the grind
A store like this needs a lot of well-written, SEO-ready product pages, and re-keying them by hand does not scale. So I built a set of tools to do it: a scraper-importer and an AI-powered listing generator that create complete, optimized WooCommerce products automatically. That is its own project, Yasmos Automation.
